Asda Marketing Strategy Essay Example For Students

Asda Marketing Strategy Essay Official Summary-3 1. 0 Introduction-3 2. 0 External Analysis: PESTEL Framework-6 3. 0 Industry Analysis: Porter’s Five Forces-9 4. 0 Internal Analysis-11 4. 1 SWOT investigation 11 4. 2 Value chain examination 12 4. 3 Resource Competencies-14 5. 0 Vision, Mission, Objectives Measures-15 5. 1 Vision-15 5. 2 Mission-15 5. 3 Objectives-15 6. 0 Strategic Options-16 6. 1 Generic methodology 17 6. 2 Competitive methodology 17 7. 0 Developing Strategies-18 7. 1 Corporate system 18 7. 2 Business technique 19 7. 3 Functional procedure 19 8. 0 Implementation Plan-20 References-21 Executive Summary ASDA is one of the greatest retail general stores in the UK. It has 17% (in 2009) of piece of the overall industry in the UK retail showcase. The UK retail area is exceptionally serious and ASDA needs to act as per changing business condition and embrace new business techniques to improve its market position by expanding its piece of the overall industry. This archive is an examination of ASDA’s current situation in the market and procedure which can be applied to improve its situation in the UK retail showcase. The pertinent speculations, for example, PESTLE Analysis, SWOT Analysis, BCG Matrix, Porters five and Ansoff‘s network have been use to clarify the business condition of ASDA. The new vision and statement of purpose has been created and business procedure which can be utilized to improve ASDA’s showcase position in three years time is plainly characterized. 1. 0 Introduction Company profile ASDA Stores Limited was established as Associated Dairies Farm Stores Limited in 1949 in Leeds. The appropriation of the ASDA name happened in 1965 with the merger of the Asquith chain of three markets and Associated Dairies; ASDA is a contraction of â€Å"Asquith and Dairies†, frequently promoted. ASDA turned into an auxiliary of the American retail mammoth Wal-Mart, the world’s biggest retailer, in 1999, and is the second biggest chain in he UK after Tesco, having surpassed Sainsburys in 2003. ASDAs showcasing advancements have ordinarily been founded exclusively on cost, with ASDA advancing itself under the trademark â€Å"Britains Lowest Priced Supermarket, 12 Years Running†. As a rival in the market, ASDA has been plainly speaking to mor e cost cognizant and cheap purchasers through their built up low value procedure and incentive. This has been contributed through their investment funds from â€Å"Operating for Less†Ã¢â‚¬â„¢ program (Your ASDA, 2009). Still of late they have answered to have most reduced development rate among four greatest general stores in UK with a market slip of 17% to 16. %. (Global Supermarket News, 2010) Industry examination The report underneath gives a knowledge into the grocery store organization, ASDA, with accentuation on its outside condition and companys investigation of assets, fitness and culture. Two future key alternatives are recommended concerning the assets based systems. As indicated by TNS Market Research (2009), staple piece of the overall industry figures distributed for the 12 weeks finishing 22nd March 2009 uncover that the achievement of the discounters is proceeding. The Discounters currently represent a 5. % portion of Grocery Spending, higher than at any other time announced, and they are likewise the quickest developing area of the market. The all out staple market keeps on developing unequivocally (+7% year-on-year), fuelled halfway by food value expansion and furthermore by preferable execution for Supermarkets over other Retail Outlets. Among the Top 4, both ASDA and Morrisons appreciated 9% development, in front of the market and yielding higher offers than a year ago. Tesco’s developments of 7% and Sainsbury’s of 6% were as yet respectable yet somewhat behind the general market bringing about little offer disintegration. Such execution is characteristic of the general lightness yet exceptional rivalry inside the Grocery Sector in the current monetary atmosphere. | |12 Weeks to 22 March | |12 Weeks to 23 March 2008 |2009 |change |? 000s |% ** |? 000s |% ** |% | |Total Till Roll 27,906,191 | |28,605,449 | |2. 5 | |Total Grocers |20,060,291 |100. 0% |21,227,518 |100. 0% |5. 8 | |Total Multiples |18,605,858 |92. 7% |19,758,429 |93. 1% |6. 2 | |Tesco |6,185,522 |30. 8% |6,453,370 |30. 4% |4. 3 | |ASDA |3,421,940 |17. % |3,411,938 |17. 5% |8. 5 | |Sainsburys |3,239,500 |16. 1% |3,422,662 |16. 1% |5. 7 | |Morrisons |2,327,583 |11. 6% |2,495,623 |11. 8% |7. 2 | |Somerfield |715,232 |3. 6% |699,959 |3. 3% |-2. 1 | |Waitrose |795,406 |4. % |805,006 |3. 8% |1. 2 | |Iceland |343,713 |1. 7% |375,708 |1. 8% |9. 3 | |Netto |147,294 |0. 7% |150,678 |0. 7% |2. 3 | |Lidl |442,317 |2. 2% |499,544 |2. 4% |12. 9 | |Aldi |520,963 |2. % |605,635 |2. 9% |16. 3 | |Farm Foods |99,155 |0. 5% |118,442 |0. 6% |19. 5 | |Other Fre ezer Centers |47,741 |0. 2% |49,989 |0. 2% |4. 7 | (** = Percentage Share of Total Grocers) Figure 1 Market Shares: Total Till Roll, Great Britain buyer spend incorporates all use through fundamental store works and avoids petroleum in store concession (adjusted from TNS Global Market Research) The food and drink retail division speaks to the biggest business in the UK, giving work to more than 3,000,000 individuals in essential creation, assembling and retailing. In 2003 retail represented 9% of total national output (Datamonitor, 2003). As of late UK general stores have gone under expanded investigation over their treatment of providers, especially of own-mark items, yet the improvement of vital flexibly arranges has been an essential piece of most grocery store techniques for as far back as decade. ASDA is the second biggest food retailers in the UK utilizing more than 143,000 individuals, and offers online types of assistance through its auxiliary, ASDA. com. The UK basic food item showcase was worth ? 146. 3bn for the schedule year 2009, an expansion of 4. 8% on 2008 (IGD, 2009), where they works under four flags of â€Å"Convenience store, Traditional retail, Hypermarket-general store Superstores and Online channel summing 92,796 stores†. Figure 2 Grocery Market Performance (adjusted from IGD Research) 2. 0 External Analysis: PESTEL Framework Political variables Operating in a decentralized domain with stores around the UK, ASDAs execution is profoundly affected by the political and authoritative conditions. As indicated by Huczynski and Buchanan (2007), governmental issues are inseparably laced, influencing human conduct in an association. Concerning business enactments, the legislature urges retailers to give a blend of openings for work from adaptable, lower-paid and privately based employments to exceptionally gifted, more generously compensated and midway found occupations (Balchin, 1994). To satisfy the need from populace classes, for example, understudies, working guardians and senior residents, ASDA utilizing individuals from these classifications. Additionally ASDA has had the option to won their dependability in spite of the fact that they work in an industry with high staff turnover. It has been demonstrated by over 40% of their all out representatives been with the organization for a long time (Your ASDA, 2010). Prudent variables Economic components can be considered with different measurements, for example, â€Å"Economic development, Inflation, Interest rates and Exchange rates†. Above variables can cause to ASDA, with their significance to costs, costs, request and benefits. As in any economy, significant level of joblessness can cause unfriendly impact on request on creating products which can be to a great extent crazy of the organization yet it would ponder the organization exertion on promoting blend and execution. Since ASDA profoundly rely upon UK market would run on the danger of any stoppage in the UK food showcase. Additionally the up-coming political race likewise may have impact on retailers with their new enactments on charge and related laws. Social/Cultural elements Demographic changes, for example, the maturing populace, an expansion in female laborers and a decrease in home supper planning imply that UK retailers are likewise concentrating on included worth items and administrations. With their recuperation technique, ASDA has flourished to build their natural product offering and prepared feast go (The Guardian, 2006). The kind of products and enterprises requested by customers is a component of their social molding and their resulting perspectives and convictions and they’re turning out to be more wellbeing cognizant as well. Their mentalities towards food are continually evolving. ASDA has expelled all hydrogenated fat from their own mark items alongside fake hues and flavors. This has leaded to concentrate on esteem included items and administration increased by center around own-mark portion of business blend, gracefully chain and related operational upgrades due to limit in costs. Current patterns demonstrate that British clients have moved towards â€Å"One-stop† and â€Å"Bulk shopping†, ASDA have expanded their assortment non-food things at a bargain in their markets. Mechanical components Innovation as a large scale natural variable, impact the advancement of items expanding consumer loyalty through customized helpful shopping experience. ASDA has been using innovation in their activity of â€Å"In-house information breaking down, Intelligent gauging machines, Electronic rack marking, Electronic Point of Sales, self registration machines†. The new advances advantage the two clients and the organization. Natural components According to Pettinger (2002), it is important to think about the impact of activity on the earth corresponding to all business viewpoints. ASDA has made stride towards their ecological commitments by having recyclable bundling, far reaching vitality productivity projects and carbon emanation. ASDA opened its most up to date eco-store in October a year ago at Bootle in Merseyside. The ? 27m, 40,000 sq ft store has vitality producing and vitality sparing highlights, for example, an outer bio-mass kettle fuelled with wood chips and lower-vitality coolers, all of which have ways to keep the cold in. The store additionally has more elevated levels of sunlight than comparable estimated branches. ASDA evaluated that t

Strategy Analysis of Toyota Essay Example for Free

Procedure Analysis of Toyota Essay Toyota Motor Corporation is a well known Japanese worldwide enterprise, and is considered the world’s second biggest automaker of autos, trucks, transports, robots, and offering money related types of assistance ( 2007). Its originator is Kiichiro Toyoda, conceived in 1894, and the child of Sakichi Toyoda, who got famous as the innovator of the programmed loom. Kiichiro acquired the soul of research and creation from his dad, and gave as long as he can remember to the production of vehicles. After numerous long periods of difficult work, Kiichiro at last prevailing in his finish of the A1 model vehicle in 1935, which denoted the start of the historical backdrop of the Toyota Motor Corporation ( 2007). The first Type An Engine delivered in quite a while utilized in the main Model A1 traveler vehicle in May 1935 and the G1 truck in August 1935, and prompted the creation of the Model AA traveler vehicle in 1936. Notwithstanding being celebrated with its vehicles, it despite everything partakes in the material business and makes programmed looms that are presently completely mechanized, and electric sewing machines that are accessible in various pieces of the world. It has a few processing plants far and wide, which serve to produce and collect vehicles for neighborhood markets. The corporation’s plants are situated in nations, for example, the United States, Australia, Canada, Poland, France, Czech Republic, United Kingdom, Turkey, South Africa, Brazil, Argentina, Venezuela, Mexico, Japan, Indonesia, Pakistan, India, Mexico, Malaysia, Thailand, China, Vietnam, and the Philippines. In spite of the numerous areas of its industrial facilities, its central station is situated in Toyota, Aichi, Japan (2007). It contributes a lot of time and exertion in its investigation into cleaner-consuming vehicles, for example, advancing a Hybrid Synergy Drive and running a Hydrogen power module in its vehicles (2007). It has critical pieces of the overall industry in created nations, for example, the United States, Europe, Africa and Australia, and has noteworthy markets in South East Asian nations. Its brands incorporate the Scion, its division in the United States, Guam and Puerto Rico, and the Lexus, which is Toyota’s extravagance vehicle brand ( 2007). Beside creating vehicles and different kinds of autos, for example, SUVs and liners, Toyota likewise, take an interest in energizing or dashing. The company’s nearness in Motorsport can be followed to the mid 1970s, when Ove Andersson, a Swedish driver, drove for Toyota during the RAC Rally in Great Britain, and in succeeding years, Toyota Team Europe was framed ( 2007). Up to the present, Toyota vehicles are as yet being utilized in an assortment of dashing occasions in various nations around the globe. These occasions remember the CART for Vancouver, the Le Mans, the Indy Racing League, the NASCAR, and the Toyota F1 Series (2007). As the pioneer in the business of vehicle assembling and creation, the organization receives a way of thinking as far as its creation framework, which is named The Toyota Way. The company’s reasoning underway includes a rundown of fourteen rules that are executed in the organization, and fill in as advisers for the activity of the organization. This incorporates the accompanying standards: * Base the company’s the executives choices on a drawn out way of thinking, even to the detriment of momentary objectives; * Foster a nonstop procedure stream to locate issues; * Utilize â€Å"pull† frameworks to forestall over-creation; * Level out the outstanding burden of the workforce; * Build a culture that stops to fix issues, so as to get quality immaculate at the main attempt; * Standardized undertakings are the company’s establishment for its nonstop improvement and the advancement of the workers; * Use visual control to allow issues to surface; * Use dependable and tried innovation, which serves both the individuals and the company’s forms; * Train pioneers who comprehend the company’s work, live its methods of reasoning, and offer it to other people; * Train and build up a workforce who follow the company’s theory; * Respect the work and duties of accomplices and providers by testing them and helping them improve; * Actually drenching one’s self to comprehend the circumstance; * Slow however sure dynamic through accord, through thinking about an assortment of alternatives, and to actualize choices successfully and proficiently; and, * Becoming a learning business association through articulation and constant improvement ( 2007) With these standards, the organization is guided as far as its activities and creation. Through these standards and methods of reasoning, it can get proficient and viable in assembling its items, remembering theâ welfare of its workers, the picture and brand of the organization, and the fulfillment of its representatives. 2. Full scale ENVIRONTMENT ANALYSIS Suggested model PESTEL model (indicated how the earth influence the business we picked) reference: http://en.wikipedia.org/wiki/PEST_analysis As of now, Toyota faces a requirement for quickened venture, so as to convey the new innovations, for squeezing geo-political, financial, ecological and cultural reasons. 3.1. Political Spectators will see a proceeding with movement in the ruinous advances which have constrained the business into a socio-politico-financial corner. Regardless of whether this is identified with level interest or to the company’s production of an ever-more extensive scope of vehicles that numerous purchasers appear to think minimal about, there is an issue. The organization is in like manner connected near the strategies of governments, the profit of banks. Little miracle then that such a significant number of rising nations are quick to build up an auto area or that there is such a political strain to secure it in the created nations. Toyota Company is right now ruled by minimal in excess of a bunch of firms, each using enormous monetary, passionate and political force. The company’s way to deal with managing political foundations has not generally been splendid. It will in general be acceptable on specialized issues, despite the fact that it has not in every case comple tely introduced the more drawn out term alternatives, so as to settle on the decisions and their suggestions clear. 3.2. Prudent For a great part of the created world, and progressively for the creating scene, Toyota Company is a column organization in auto versatile business, a banner of monetary advancement. Without Toyota Company in car industry, it is difficult to build up a proficient steel business, a plastic industry or a glass division †other focal establishments of monetary advancement. The Toyota Company has been a center organization, a one of a kind financial marvel, which has ruled the twentieth century (2007). Be that as it may, the car business including the Toyota Company presently experiences a progression of basic splits and has gotten loaded with logical inconsistencies and monetary discontinuities. For the capital markets and the account division, it has lost a great deal of its importance, because of consistently declining benefits and stale deals. Theâ proliferation of items implies that it has gotten pitifully inefficient of monetary assets. While all these and increasingly solid like a miserable evaluation of such a huge financial wonder, the business isn't at long last sad. An alternate future is feasible for the business, an exceptionally attractive one. 3.3. Social As a feature of the advancement in car industry, the Toyota Company really influences the general public all in all. It utilizes a large number of individuals legitimately, several millions in a roundabout way. Its items have changed society, bringing undreamed-of levels of versatility, changing the manners in which individuals live and work (2007). The social estimation of the extra versatility that this industry brings includes the estimation of the individuals having the option to drive over longer separations effectively, among numerous others. For the vast majority of its reality the Toyota Company has been a model of social order and control and it isn't only that the auto part offers a ‘pillar’ of something different. There are, then again, specific social issues to address in many creating nations, regularly those that are the aftereffect of an undercurrent of strict confidence. Toyota organization has the task to carry out in building up the versatility of such nations and it very well may be accomplished at an adequate social expense of the nation is set up to take in the essential exercises from the individuals who have voyage this course before it, and to make the fundamental ventures. 3.4. Mechanical The Toyota Company chips away at a scale so great and has an impact so tremendous that it is regularly hard to see. The level and decent variety of advancements that it must send are expanding, which forces both new venture loads and new vulnerabilities and dangers (2007). Approximately a million new vehicles and trucks are worked far and wide every week †they are effectively the most mind boggling results of their sort to be mass-created in such volumes. The business utilizes fabricating innovation that is the bleeding edge of science. Yet, the potential for creating coordination abilities, scholarly capacities and enthusiastic sensitivities through electronic innovations stay a long way from completely abused. There are various extra close term mechanical chances to adjust the organization to changing vitality accessibility. The potential outcomes propose that car innovation isâ unexpectedly hearty and gives an amazing resistance against vitality starvation regardless of whether the genuine cost of oil climbs consistently during the following couple of decades. 3.5. Natural Other than the vehicles themselves, and the streets and fuel expected to run them; the business is unpredictably attached to the production of a wide scope of segments and the extraction of valuable crude materials. By implication, it brings individuals street clog, an excessive number of fatalities and a rush of other natural difficulties. The impact to the Toyota Company is that they expected to build up RD focuses to exploit examine framework and human capital, with the goal that they can create vehic

Assess the strengths and weaknesses of the Marxist approach to the Essay

Survey the qualities and shortcomings of the Marxist way to deal with the investigation of history - Essay Example This made a thought which blocked the importance of profound quality, made an inborn logical inconsistency ever, and neglected to respond to the enduring inquiry of mankind: Why does the world work in the way wherein it does? Be that as it may, this hypothesis additionally holds a basic trust in an idealistic, populist society which permits all to live in solace and security. The investigation of this hypothesis has kept going all through decades as the human quest for the request for the universe proceeds. What is Historical Materialism? The essential reason is that we as individuals must work so as to get day by day necessities, food, asylum, and garments. These are irrefutable unavoidable truths that apply to everyone, Marx announces, and when the confirmation is made this is genuine the whole thought of the manner in which we live is convoluted. G.A. Cohen in his book, â€Å"Karl Marx’s Theory of History†, kept up that the core of authentic realism is the thought th at through the procedure of history there is â€Å"a inclination towards development of human gainful power.† (Cohen, 1978, p 364). Social orders and financial structures, said Cohen of the speculations reason, rise and fall contingent on their advancement or obstacle of that development (1978). Marx accepted, as prove in the notorious 1859 Preface to his book A Contribution to the Critique of Political Economy that man’s awareness is reliant upon â€Å"societal productions†. These â€Å"societal productions† are reliant upon the â€Å"modes of production† said Marx. The â€Å"modes of production† structure the cultural structures which are the manners by which all structures, political and monetary, are framed. From the emerging of these cultural and class structures comes disappointment and â€Å"the time of social revolution,† as indicated by G.A. Cohen in his book Karl Marx’s Theory of History (1978, p. 364-365). Marx devot ees, thusly, try to disturb the manner by which the normal man sees change. Change, as indicated by the hypothesis doesn't emerge due to another â€Å"consciousness† however rather cultural structures and the regular move or, change, after some time causes the new â€Å"consciousness†, and along these lines, cultural upheavalâ€a insurgency. In Cohen’s translation of the Marx Theory of History an image is painted of the picture of a repetitive example which oversees the procedure of history. In the primary stage, creation isn't ground-breaking enough to deliver an excess, in this way there is no premise by which a class framework could be shaped. There is a tactless society, not, as indicated by the hypothesis, in light of the fact that there is some fundamental vision of social equity, but since the current conditions direct crude populism (Cohen, 1978, 364-65). In the subsequent stage, profitable force turns out to be to such an extent that there is sufficie nt excess to make an abusing class, yet insufficient for â€Å"capitalist accumulation†. Makers are not in legally binding connections however rather are submitted to bondage. In the third phase of the cycle, a huge excess happens and a general public goes to free enterprise. Be that as it may, the overflow will keep, as per the hypothesis, until free enterprise becomes impractical and a â€Å"non-crude communism† develops, â€Å"the present day ridiculous society†. â€Å"This† said Cohen â€Å"is the account of mankind in my perusing of the doctrine†¦Ã¢â‚¬  (Cohen, 1978, p. 364-365) Weaknesses of Historical Materialism This hypothesis, and the suggestions which it bears, has certain shortcoming when inspected. To begin with,

The Life Of A Poet ! Essays - John Keats, Fanny Brawne,

The Life Of A Poet ! John Keats The life of an artist! Katrina Bartlett English per.2 May, 31 2000 pg. 1 He began at the pacific. Every one of his men/took a gander at one another with a wild gather -/quiet, upon a top in Darien?; ?Beauty is truth, truth Beauty, - that is all/ye know on earth, and all ye need to know?; The creator of these and numerous different lines fixed for all time in the common awareness of the individuals who communicate in English, John Keats was an incredibly improbable contender for idyllic eternality. Naturally introduced to an average workers family two centuries prior. Stranded in adolescence, his work was exposed to awful assaults by set up scholarly pundits, dead in his mid-twenties from tuberculosis, he conquered all snags, not exclusively to think of probably the best sonnets in the language, yet additionally to shape, in the brains of a huge number of individuals. John Keats was conceived in London on October 31, 1795. The principal offspring of Thomas Keats he was an attire stable attendant. Furthermore, his significant other Frances (Jennings) Keats was a housewife. Three additional children were brought into the world one of whom passed on in earliest stages. A little girl was destined to the couple before Thomas' demise in April 1804 from a pony mishap. With four little youngsters to think about. Frances wedded a man named William Rawlings in 1805. The marriage was not fruitful and when the couple isolated in the next year she and her four kids went to live with her mom. John Keats got his most punctual training at a non-public school in Enfield run purchase the Reverend John Clarke. Among his colleagues was the director's child, Charles Cowden clarke. Who might be his long lasting companion. Keats' mom kicked the bucket of tuberculosis in February 1810, and in 1811 he was removed from school and apprenticed to Thomas Hammond, a specialist at Edmonton emergency clinic. It was during this time he started to peruse verse truly and to compose it himself. His apprenticeship finished by common assent in 1815, and Keats went to London to examine medication at the joint school of St. Thomas' and Guy's Hospitals. In July 1816, he breezed through his assessment as a pharmacist, and worked until April of the following year as a clinical specialist. Keats' first volume entitled basically Poems was distributed in March 1817 and neglected to pull in much notification past a positive survey from Leigh Hunt. During that time Keats met Fanny Brawne, a young lady who all through what seems to have been for him at any rate. Or maybe tormented relationship was to be the incredible love of his concise life and to whom he became connected some time around the year's end. By December 1818 when his sibling Tom passed on of tuberculosis. On February 3, 1820 Keats had a hacking fit that drove him to discharge some dull blood vessel blood. With his clinical preparing he perceived the gravity of the circumstance and he told his companion Charles Armitage Brown, ?That drop of blood is my execution order; I should bite the dust.? After another backslide in June 1820 Keats resolved to go to Italy, from whose hotter and drier atmosphere he would have liked to discover some alleviation of his affliction. On September 18, he cruised for Naples with a dear companion the craftsman Joseph Severn. Keats never observed England or fanny again. The two men took lodgings in Rome, where severn reliably thought about Keats, who held his delicate and uncomplaining nature until his passing on February 23, 1821. He was not exactly four months past his twenty-fifth birthday celebration. Notwithstanding his verse Keats is the creator of the absolute most intriguing letters by any scholarly figure. In their tasteful conjecturing, their experiences into nature of the innovative procedure and their steady showcase of an adorable and commendable character, his letters supplement his verse as well as shows a scholarly handle and entrance that isn't constantly apparent in the sonnets themselves. The life of Keats somewhat folklore by biographers and different lovers has done as much as anything to mold the mainstream picture of the writer as a bound and tormented soul. Despised by a coldhearted and spilling his guts in fits of solitary love. What's more, his work has moreover done a lot to shape the normal

Do Black Lives Really Matter Essay [ Free Example ]

Do Black Lives Really Matter Essay Analyzing Police Behavior in Retrospect There are numerous examples of the need to effectively police, or perhaps monitor diligently, the activities and actions of the police. Perhaps the most eminent example of this emerging trend is evinced in the so-called Black Lives Matter movement, which is predicated on issuing social justice to African Americans who are routinely abused and even wantonly murdered by police officers allegedly doing their duties. In numerous instances, unarmed African American men were murdered by police. In fact, the names Michael Brown, who was killed by members of the police in Ferguson, Missouri, and Freddie Gray, who was murdered by the police near Baltimore, Maryland, have become synonymous with the need to cease these senseless and inexplicable murders conducted by authors in the pretext of doing their duty. A thorough examination of the each of these respective cases reveals that in both instances, the police were remiss in their actions, if not outright inhumane and criminal. The death of Michael Brown appears to corroborate this fact. Brown was a young African American man who had recently graduated high school and was slated to attend college in the fall. The summer before he was to begin his post secondary education, he was caught on video camera pilfering some items from a gas station. Allegedly, the employee working at the time was intimidated by Brown—possibly due to his size or, perhaps, his race. Regardless, the employee was justified in calling the police about what amounted to petty theft (McLaughlin, 2014). Police officers pursued Brown and were supposedly unable to apprehend him immediately. Therefore, despite the fact that Brown was unarmed and grappling against a police officer with a bullet proof vest, firearm and, most importantly immediate access to virtually unlimited backup, the author felt justified in discharging his firearm and shooting down the fledgling college student’s life. An analysis of the death of Freddie Gray at the hands of police officers near the Maryland area was perhaps even more dubious—if less clear. Gray was arrested by officers in this region. The facts clearly indicate that when he was taken in police custody, he was relatively unharmed, alive, and for the most part well. There is also documented information which indicates Brown was also handcuffed as part of his arrest. What followed next is unclear. What is indisputable, however, is Gray was taken into police custody. Somehow, by the time he was found in the police station, he was dead—apparently from wounds sustained near his back (Graham, 2015). Therefore, many have inferred that despite the fact that Gray was already apprehended, handcuffed, and in police custody, there was still some unfathomable reason to inflict acts of violence upon him until he was killed. Again, it is important to realize the fact that Gray was a solitary individual and unarmed. Still, despite th e fact that he was subdued by police officers who were armed, vested, and in immediate communication with copious amounts of backup if needed, officers felt the need to inflict harm on this young African American until he was killed. The justification for these deaths is equivocal, but generally revolves around the fact that police officers were concerned for their own safety—despite all of the foregoing advantages related to personnel, weaponry, and armor. In the case of Brown, these factors spurred the officer to shoot him. Furthermore, police are frequently taught to shoot to kill, since injured victims can still allegedly harm the officer, which is another issue that may need to  be addressed by the criminal justice system. Any justification in the Gray murder would be based on the same defense, that Gray was somehow a threat that required force to subdue. When one considers all of the advantages police officers had in both of these instances, the threat posed by these unarmed men seems minimal. References Graham, D.A. (2015). The mysterious death of Freddie Gray. www.theatlantic.com Retrieved from https://www.theatlantic.com/politics/archive/2015/04/the-mysterious-death-of-freddie-gray/391119/ McLaughlin, E.C. (2014). What we know about Michael Brown’s shooting. www.cnn.com Retrieved from http://www.cnn.com/2014/08/11/us/missouri-ferguson-michael-brown-what-we-know/index.html View or Download this full document in (.docx) format. --> Open Full Document Open full document and source list OR Order A Custom Written Essay Order a one-of-a-kind custom essay on this topic

Analyzing World Cultures- Australian - 550 Words

Analyzing World Cultures- Australian (Essay Sample) Content: Analyzing World Cultures- Australian Name Institution Analyzing World Cultures- Australian Since its inception in the 1960s, the Australian film industry has always had culture as one of its primary themes. Some of the best movies depicting the Australian culture include Australia (2008) and Muriel's Wedding (1994). Both films have performed excellently commercially are widely popular in Australia. The film, Australia, is an epic romantic film directed by Baz Luhrmann. It is the second highest grossing film in Australia and one that has featured the Australian culture prominently. Firstly, the movie showcases the cultural diversity of Australia. The Australian community is highly diversified with many races and ethnicities. The film features characters representing the indigenous tribes such as the Aborigines. The film shows the lives of the Aborigines under their local leadership within their kingdom. Agriculture also features prominently in the film, most notably cattle rearing in the farm managed by Fletcher. Apparent racial discrimination also features in the film when a woman of Aboriginal origin dies for being denied access to medical assistance due to her cultural background. The film shows that in as much as Australia faces challenges with discrimination and murder, there are many cultural elements such as strong family ties and love that hold the community close together. Muriel's wedding is a 1994 film produced by P. J. Hogan. The movie's story follows through the life of Muriel, whose ambition to have a glamorous wedding despite being socially awkward due to her obese condition. The film shows the perception of Australians towards obesity, beauty, and fashion. Muriel is highly ridiculed for her looks and fashion sense. The film also touches on elements of corruption as seen through Muriel's father, who is a politician. This shows the perception of Australians towards rogue politicians. Most importantly, the film demonstrates the perception of feminism and the family in the Australian culture. Australian culture is more or less similar to the culture in other western countries such as the US and Britain (PekertiSendjaya, 2010). Both Australia and the West share a lot in common including the English language, British colonialism, similar government systems, and cultural diversity (Meldrum, LiamputtongWollersheim, 2014). Australia has attracted immigrants from all over the world, contributing to the country's enormous cultural diversity. Therefore, the Australian culture features a diverse lifestyle concerning modern foods, music, and other cultural practices. Nevertheless, this diversity and growing population have also raised numerous challenges such as racism and ethnicity, murder and other crimes, as well as insecurity in certain parts of the country. Australian art, music, and language have developed over the years to their distinct nature through movements. These include the Heidelberg school of painters, and bush balladeers such as Banjo Paterson, whose works in poetry helped to create a different Australian literature while also promoting egalitarian Australian outlook (Sotiriadou, Gowthorp, De Bosscher, 2014). Also, Australia features several elements such as sports activities like rugby, football, and cricket, which were borrowed from the West, but are popular in the country. There are several similarities between the Australian culture and my culture. For example, here are similar...

William Shakespeare s Macbeth - 1318 Words

Shakespeare s tragedy, Macbeth, follows a man’s bloody rise to power, which hinges on murder of the Scottish king named Duncan. In my opinion, the play s most memorable character is the wife of this man, Lady Macbeth. Similar to her spouse, Lady Macbeth s lust for power plunges her into madness. So much so that Lady Macbeth turns to witchcraft transforms herself into an desexualized evil spirit to quench her thirst to become a man. The play is filled with moments when characters reveal vital information to the development of the story, that is unspoken to other members but is conveyed to the audience via monologue,. This is what is known as a soliloquy, The oxford English dictionary defines soliloquy as â€Å"An instance of talking to or†¦show more content†¦Macbeth has chosen to ignore the advice of Banquo, who stresses that the witches are not to be trusted. Despite this Macbeth trusts the witches with absolute certainty. Macbeth goes on to say, dearest partner of greatness, mightst not lose the dues of rejoicing. He tells his wife to celebrate because will become the new queen. Unfortunately, Lady Macbeth does not rejoice, this is because Lady Macbeth does not think Macbeth is limited in his abilities. Lady Macbeth begins to speak to him even though Macbeth is not really there, Yet do I fear thy nature; / It is too full o the milk of human kindness / To catch the nearest way. This proves that Lady Macbeth knows her husband extremely well, perhaps this is because she shares some of Macbeths instincts. They both agree that, murdering Duncan is the nearest way. In an earlier scene, Macbeth is quoted saying, If chance will have me king, why, chance may crown me, / Without my stir, but later he understands that he must become an killer in order to be king of Scotland. This is also Lady Macbeth’s assumption. Lady Macbeth also shares the witches views on good and bad. She says to her absent husband, Thou wouldst be great; / Art not withou t ambition, but without / The illness should attend it. Like the witches,

Essay about Ethical Theories on Stealing - 1366 Words

Ethical Theories on Stealing All human societies and communities have basic ethical principles that constitute certain moral codes. People formulated these principles and rules many centuries ago; they are fundamentals that structure human behavior and as such are included in all major religious and ethical systems. One of these basic rules is â€Å"do not steal†, something children are taught from their very early age. In our rapidly developing and dramatically changing contemporary world, ethical issues and problems are becoming ever more important and urgent. Maintaining basic ethical principles in a variety of settings and conditions requires more than accepting major moral values; it calls for courage, commitment, character, and strong†¦show more content†¦Consequential theories of morality claim that what is moral or immoral is determined by the consequences of actions, not the actions themselves. These principles were upheld by John Stuart Mill, a philosopher a nd political economist who is considered to be one of the most influential philosophers of the 19th century. John Stuart Mill advocated utilitarianism, or the â€Å"greatest-happiness principle†. In this interpretation, stealing is, for example, deemed wrong because it harms the victim, or causes losses to people or institutions but not because it is inherently wrong to take something not belonging to a person from someone it belongs to. Thus justice is interpreted by consequentialists exclusively on the basis of how fair the final outcome is while the means of achieving it are irrelevant. At present, stealing comprises a much broader kinds of activities than it used to; it would be enough to remember shop-lifting or numerous facts of counterfeit product utilization when intellectual property is stolen against copyright-based laws and regulations. Stealing, therefore, is expanding and spreading; moreover, the very notion of what is stealing becomes modified and fuzzy. Wh at are then the instruments that the consequential approachShow MoreRelatedDefinitions And Development Of Deontological And Teleological Ethics1039 Words   |  5 Pagesabsolute and relative ethics. Finally, it will contain the ethical issues which can affect the operational activities of the business. In order to support the points, it will also include the real life examples. AC 1.1 - Background and development of ethical approaches Teleological ethic - this describes an ethical theory which judges the rightness of an action in terms of an external goal or purpose. So, according to a teleological theory, consequences always play some part, be it small or largeRead MoreEthical Dilemma And Moral Dilemma1098 Words   |  5 PagesClass-Wednesday 3:30 PM Part-1 Ethical/Moral Dilemma: - Defination- Ethical dilemma or moral dilemma is a scenario in which a person has to make choices/decisions depending on the situation or by keeping the net happiness in his mind. He also thinks about the consequences of the decision he will make. In this scenario, I will be describing an ethical dilemma that I faced when I worked with an IT firm. My team leader was stealing from the company. He used to steal the network cableRead MoreA Look At Ethical Egoism Essay933 Words   |  4 PagesA look at Ethical Egoism Introduced in 1874 by Henry Sidgwick in his book The Moral of Ethics, Ethical Egoism is an ethical theory that states that one ought to do what is in their best long term interest. This theory states that a morally correct being must in all cases do the thing that will give them the best result for their long term being. [1] Ethical Egoism stems from the idea that the self is the most important thing and that an ethical being has a moral obligation to do what is in theRead MoreEssay about Business Ethics and Kant1466 Words   |  6 Pagesoverview of ethics and how they apply to maintaining good business and public trust will be discussed. Following the ethics overview, an outline of deontology and Kant’s Categorical Imperative will be covered. Finally, the business practices and ethical issues with the Adelphia scandal will be analyzed using the deontological framework and Kant’s Categorical Imperative. Adelphia Scandal Adelphia Communications is a company that specializes in telecommunications including cable television andRead MoreThe Concept of White Collar Crime928 Words   |  4 PagesCan white collar crime be explained by the same theories that address crimes such a domestic theft and burglary? The concept of white-collar crime was certainly not invented in order to provide comfort for standard approaches to causation in criminology, (Nelken, 2007, p. 744). White-collar crime is certainly a complex issue to study from a theoretical perspective, not least because of the inherent diversity among the types of white collar crimes, among the types of white collar criminalsRead MoreWho Has Moral Responsibility For Deciding What You Do? Essay1637 Words   |  7 Pagesthree years. Ben has found himself in the ethical dilemma of whether or not to steal the five hundred dollar holiday bonus fund from his work. Ben desperately needs this money in order to pay off his gambling debt and protect his physical wellbeing from the gangsters he borrowed from. His plan is to steal the holiday bonus fund and frame one of his coworkers Sue Macdonald in order to divert suspicion away from him. Ben knows that if he is caught stealing the money, he will surely lose his job. SeeingRead MoreThe Ethical Dilemma Of Jean Mcguire Essay1690 Words   |  7 Pagesof such devices and as a result her sales have fallen well below those of her co-workers’. Unsure what to do and worried about losing her job it appears Jean is facing an ethical dilemma. This dilemma will be subsequently discussed using the Kantian perspective and the contrasting utilitarian perspective. The nature of an ethical dilemma according to Rossy (2011) is that the ‘right’ thing to do is not clear and resolution is neither simple nor easy. Jean is being asked to use closing techniques sheRead MoreMoral Agency : The American People And The Leaders Of The World1461 Words   |  6 Pagesa manner associated with the Duty Theory due to the fact that his actions were morally right because it was his duty to reveal what was happening. The N.S.A. acted in a manner associated with the Unitarianism because they believed that they were acting in the best interest of the people. The American People were acting in a manner that is associated with the Virtue theories because they believe that the N.S.A. would ac in a character that is excellent, non-ethical and legal. The Leaders of the WorldRead MoreHuman Freedom, Consciousness, And Reality1404 Words   |  6 Pagesout on the street, begging, stealing, or prostituting themselves. The best way one can address the issue is by employing what is called appropriate ethical principle. There many ethical principles that can help me handle the issue in the best way possible. Before stating what I should say to say to the company, the movie star, the media, and the protestors picketing your stores, it is important to briefly explain what the ethical principles suggest about handling ethical issues. Kant argument on moralRead MoreUtilitarianism ( Utilitarian Ethics )846 Words   |  4 Pages1. The ethical system I chose for this assignment is utilitarianism (utilitarian ethics). 2. Utilitarianism can be defined as a moral principle which justifies as morally right any action that results in the greatest good for greatest number of people. According to utilitarianism, the â€Å"greatest good† is happiness of the greatest number of people in the society. As long as our actions produce maximum benefits or pleasure for everyone, we shouldn’t care if the benefits are results of lies, manipulations

Analysis Of Walt Whitman s Whitman And Bishop

ckenboss Nora Burghardt English 11 pd 2 2 May 2015 Exploration of the Individual in Whitman and Bishop Walt Whitman and Elizabeth Bishop are two of the most highly acclaimed American poets of all time, exploring themes, scenes and emotions that deeply resonate with psyche of the American public. Whitman and Bishop explore the relationship between themselves and their audience by writing about the liminal space between individual and community. As renowned poetic voices for their country, the two are individuals speaking for the multitude. They are therefore fascinated with their apparent inability to determine what defines an individual within humanity, and it becomes clear through their writing that they are at times frightened†¦show more content†¦For Whitman, this connective trait of humanity symbolized by grass allows him to transcend the individual, suffer with the his fellow American sufferers and celebrate with the celebratory. The ideal role of the narrator of Song of Myself is outlined in section 11. As the woman watches the 28 nude men from her window, she r emains physically within her own home, but mentally escapes outside of it to engage with the group of men, as her â€Å"unseen hand also pass d over their bodies, It descended tremblingly from their temples and ribs† (212-213). She feels empowered by her invisibility to touch the men, but does so timidly, scared by the force of the reality of her imaginings. The erotic nature of the scene is also meaningful, as sex is often seen as a means of transcending the individual by the physical and emotional unification of two bodies. Whitman attempts to replicate the role of the woman in his position as narrator by imaginatively engaging in a scene, often within another body, but not interfering with the reality of the moment. Although the narrator is the only character in the poem who explicitly transcends his body, Whitman makes it clear

The Importance Of Ethical Business Is Not New - 1334 Words

The importance of ethical business is not new. Every long-term successful business has clearly understood the need for ethical business practices. There are lessons to be learned, both positive and negative, from businesses around the world. CEOs must work hard to find a balance between profits and public image by learning from history, understanding the evolution of business ethics, and understanding the social responsibility of businesses. CEOs in the business world today are in a precarious position. They are accountable to shareholders to keep profits high while avoiding any scandal or implication of shady dealings. CEOs are also accountable to stakeholders to ensure business practices are acceptable for all parties. Stakeholders are those that are required to keep an organization functioning, such as employees and customers. It is the responsibility of top leadership to ensure the success or failure of the organization is not solely judged by profit margins. Leadership must provide stakeholders with a road map for the organization. â€Å"Individual and organizational character is strengthened if the mission of an organization is clear, if workers have maximum opportunity for growth, and if the larger social conditions allow corporations to thrive without resorting to underhanded tactics†(Terris, 2005). If an organization puts employees and customers ahead of shareholders, the organization can be more s uccessful in the long run. Employees that feel wanted andShow MoreRelatedImportance of Ethics in International Business1541 Words   |  7 PagesImportance of Ethics in International Business Executive Summary Ethics in the business world is important and global. Ethics  indicate what is right and what is wrong in  business branches and also lead employees and stakeholders with moral values. Due to the globalization of markets and production processes, business people have to deal with ethical issues in cross-cultural settings at an increasing number. The purpose of this paper is to explain the importance of international business, emphasiseRead MoreThe Role Of Corporate Social Responsibility On Csr1666 Words   |  7 Pagesdevelop and sustain differentiated brand names. The importance and eminence of Corporate Social Responsibility (CSR) across the business world started to increase during 1998-2007. Role conflicts often arise when competing demands like business goals and social goals are in question. The increase in the sense of social responsibility,stakeholder pressures and concerns for the environment has heightened the focus of businesses on CSR. A business that fulfils its CSR sufficiently can expect an improvementRead MoreThe Importance of Ethics and Values in Business Sustainability1326 Words   |  6 PagesBusiness Management Research Assignment (chapter 5 11) Q1: The importance of ethics and values in business sustainability: Ethics has to do with an individual’s judgment and their morals. Their ethics help us determine right from wrong. â€Å"Values are attitudes towards things like truths, justice, honesty etc.†( Nieuwenhuizen, Oosthuizen Drotskie 2012:95) Ethics and values are important within a business organisation because they influence morals and decisions within an organisation and need toRead MoreBusiness Ethics And Ethical Practices1503 Words   |  7 PagesBusiness ethics and ethical practices have been focuses by many businesses in recent years. Business ethics can help the company to create and develop it workplace culture as well as to increase the productivity of employees. Due to the rapidly change and improvement of technologies, ethical practices within of the workplace have also been changed with the raising of new ethical issues. Many studies and researchers have indicated that it is very importance to identify and understand the impact ofRead MoreThe State of Ethics and Professionalism in the Field of Entrepreneurship674 Words   |  3 PagesINTRODUCTION Ethics and professionalism are important aspects in any career field. As a business person, it is easy for the author to consider ethics and professionalism being forefront issues in creating a lasting business anywhere in the world. In this project, research was carried out regarding ethics and professionalism in entrepreneurship. This research was done on the widest basis and not specifically of entrepreneurship in the information technology industry. The assumption beingRead MoreEthical Climate in Organisation1646 Words   |  7 Pages1.0 Introduction In modern business environment it is imperative to have an ethical climate. Traditional commerce is fundamentally based upon performance and profit. With the ever changing workforce, it is imperative that organisations open themselves up to reorganisation, including the application of ethical and moral decision-making, and incorporating interest of ethics in the corporate structure. According to Victor and Cullen (1988 cited by Cohen 1993, p.343) organisational norms andRead MoreIntegrating Sustainable Business Practices to an Organization1567 Words   |  6 Pages In today’s world of business the role of leadership team has been to integrate sustainable business practices into the organisations and ethics are key agenda items (Smart et al., 2010).Businesses can be tempted to make short-term gains by turning a blind eye to ethics that will lead to the loss of reputation (Barman et al.,2010). Thierry Pilenko said that â€Å"It is in the power of the leaders, stakeholders and employees to make sure that the ethics are the core values in order to maintain good reputation†Read MoreThe Importance Of Management And The Success Of A Company1192 Words   |  5 PagesEvaluating the importance of management and integrity as essential elements to the success of a company Introduction When it comes to the coordination of activities of an or organization or a company in order to achieve its desired objectives, the importance of management should never be underestimated, management itself is a large and complex topic with all organizations having its goals and objective in which its management process will need to attain desired success for the company, using GlobalRead MoreEthics in Banking Essay1345 Words   |  6 PagesBanking ethics are the moral or ethical principles that certain banks choose to abide by. There is not a universal code of ethical conduct, but the banks that vaunt their ethical credentials evaluate the ethical standing of potential investors and partners. Also, these banks choose the companies that they in turn invest in with their ethical policy in mind. The number of ethical questions that the banking industry faces are many and multifaceted. Full service relationships with customers areRead Morethe legal ethical and technological conerns paper1087 Words   |  5 Pages The Legal, Ethical, and Technological Concerns Paper For as long as businesses have existed, so has accounting. With time, it has become more complicated and detailed, but it is still a process of keeping financial accounts in order. Through accounting, or financial reporting, a system is set up to keep track of, maintain and audit the financial proceedings. Because accounting and financial reporting of a business is so important for its accuracy and in general, a lot of ethical, technological

How Far Do These Sources Agree with the Statement free essay sample

Source D praises a Fenian success and commemorates three executed radicals. During this event, Fenian revolutionaries attempted to break 2 of their leaders out of court. These three men were executed on the murder of a policeman in 1867. This American produced poster was created in memory of their bravery and determination and shows them as martyrs who died for a worthy cause. This source supports the view of Fenians in Source D as both depict the event as evidence that the Fenians are willing to go to great lengths in order to obtain their goals. Source C mentions that it is an ‘alarming illustration of the extent of organisation and the capacity of those who direct it. ’ This shows how both Sources depict the event as something people should be made aware of and remember. The origins of these sources back this up also. Source C is from ‘The Freemans journal’ which shows liberal-minded people are willing to accept and recognize the action taken by the Irish Nationalists. Source D is a poster produced in the United States possibly by Irish who emigrated there during the Famine. Once again, this memorial is a sign of recognition and awareness across seas, and also that there are supporters of the cause elsewhere. However this may show Source D to over glorify the event due to the fact it was made in a place where they may not be fully aware of the ramifications of the Fenian’s more radical actions. This is where the two sources can be said to disagree. Where the two sources both sympathise with the event, source C treats the event as alarming which can show there may be risks to the Fenian’s actions, rather than benefits. In contrast, Source D treats them as heroes who sacrificed themselves for a good cause and may be somewhat biased due to the fact they may have moved to America during the famine and have a particular dislike for the British. Furthermore, both Sources were published in 1867 very soon after the events of bombings in Clerkenwell and The Manchester Martyrs. This means they could both lack knowledge on the consequences of the Fenian actions taken, but still maintains slightly different views on these events. While Source D glorifies the radicals, Source C is more warning. The purpose of both sources also differs. Source D is made to heighten awareness, pay respect and perhaps persuade others to feel sympathy and join the cause. On the other hand Source C recognizes the event and calls is a ‘clever and daring manoeuvre’ but also warns of the fact this is going beyond Irish grounds and into ‘one of the great centres of Britain’ and people should be alarmed at their determination, possibly even fearful. Sources C and D do agree on their view on Fenians to an extent as they both recognize an achievement, however, one must take into account that while Source D was made as a poster to pay respect to those who sacrificed themselves to the Fenian cause, Source C is a newspaper that is made to inform people of a possible threat to their country. Therefore they are bound to disagree in their view on a radical group as revolutionaries can be dangerous. Source D and Source E can be said to agree to a small extent, as once again, they both hint at sympathy for the Irish Nationalists’ cause. However, Source E is a letter from Karl Marx and expresses a private opinion. Here, he expresses the view that ‘This latest Fenian exploit in Clerkenwell is a great folly. ’ The bombing of Clerkenwell did have ramifications as it may have made the British play into the anti-Irish government’s hands, just as Marx states. This disagrees with Source D as it expresses disdain for the actions of the Fenians, where as Source D encourages and respects it. However this could be due to the fact they are referring to two different Fenian-involved events, despite being written in the same year as both. Marx also says ‘Secret, melodramatic conspiracies of this kind are, in general, doomed to fail. ’ This also indicates that he believes the actions of the Fenian’s are worthless as they are setting themselves back rather than doing anything to further their aims or win the support of the rest of Britain. This is quite opposite to Source D’s view that the Fenian effort is something to be respected and the poster seems to be almost made as a holy depiction of them. The origins and purpose of these Sources also clash as the letter from Marx is something he intended only Friedrich Engels to see as an informative, possibly warning letter. The poster can be viewed by all. Karl Marx was a highly respected and well-educated man and so his letter can be seen as something worthy of listening to. However, on the other hand despite his influence, he was not directly involved in Ireland and may not have had all the relevant information. However, Source D, having been made in memory of those devoted to the Fenian cause, can also be seen as reliable due to the fact that to have commemorated them would mean they were informed and supported Irish Nationalism to a great extent. In conclusion, Source E supports Source Ds view of Fenians as it sympathises with the aims of the Irish Nationalists. However Marx’ private letter is a far more critical way of looking at the events in 1867, therefore it only agrees with Source D to a small extent. Overall, Sources C and E can be said to support Source Ds view on Fenians to an extent as all of them recognize the event as significant. However both Sources C and E can be said to be more of a warning than Source D, as well as a critical view on Fenians. Source D pays respect to three Fenian martyrs, where as Source C and E reflect on the issue. In this respect they are all very different, yet all sympathise with the Irish cause. They were all written very soon after the events, within the same year and so they may all consider the year 1867 as important for the Fenian cause. Therefore Sources C and E support some aspects of the view on Fenians demonstrated in Source D, but Source D has the confounding factor that it was created by supporters of Fenians, where as Source C must remain partly neutral due to the fact it is a liberal newspaper, and Karl Marx was not directly involved in any events as well as the fact that his letter was aimed for only one person to read.

Climate Change Kosciuszko National Park in Austrailia free essay sample

Climate Change 200 Global climate change is possibly one of the most significant environmental issues facing our society. It has been recognised as a global concern by the Intergovernmental Panel on Climate Change (IPCC) (2002 Global Ecology and Biogeography). A case study of the Kosciuszko national park in Austrailia demonstrates the effects climate change can have on a protected area. The alpine zone around Australia’s highest peak, Mt Kosciuszko is of high scenic, scientific, education and natural conservation significance (crctourism). In alpine Australia, some of the effects of climate change are already evident and park managers have come to terms with increased threats from large-scale fires and noticeable reductions in annual snow depth and cover (Wyborn, 2009). This concerning issue is due to the rise in temperature which has directly affected both the alpine species and snow levels in this area. Research suggests that a temperature rise of only 10 degrees would threaten a number of alpine species currently living at the upper limit of their temperature range. We will write a custom essay sample on Climate Change Kosciuszko National Park in Austrailia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page environment amp;Heritage 2011) . The predicted worst case scenario by 2050 could see a loss of total loss of 30-95% of snow and the possible loss of the alpine ecosystems (Environment amp;Heritage 2011). Although temperature and climate change are considered by many tourists to be significant factors influencing whether they visit parks (Pongkijvorasin and Chotiyaputta 2013), any advances in combating climate change requires commitment and cooperation between governments and political leaders worldwide. However, the New South Wales Park System (NPWS) is contributing through research, monitoring, community education and through enacting ‘climate care’ policies within the Kosciuszko park. The CRC sustainable tourism report (****) reveals that tourism has a range of negative environmental pressures on the alpine area, table 4 below demonstrates these issues: The overall aim with regard to sustainable tourism development for the alpine area is; ‘To simply achieve ecologically sustainable visitor use for the alpine area and involves minimising/eliminating direct and indirect impacts of tourism. ’ (Worboys and Pickering 2002). An IUCN report from 2007 states that ‘Even if greenhouse emissions were controlled today however, our planet id already committed to significant warming. ’ Managing the Kosciuszko alpine area: conservation ,ilestones and future challenges Environment amp; Heritage. Case study 9: Climate change in Kosciuszko National Park available from: http://www. environment. nsw. gov. au/sop04/sop04cs9. htm Top 10 issues facing national parks National Geographic 2013 available from: http://travel. nationalgeographic. co. uk/travel/top-10/national-parks-issues/ Global Ecology amp; Biogeography 2002 Climate change and modelling biome representation in Canadas national park system: implications for system panning and [ark mandates Scott, D. , Malcolm, JR. , Lemieux,C. ,

Why Muslim Women Wear Hijab free essay sample

In this contemporary age, there has been growing public concern about whether Muslim women should wear hijab in the Western world. Naheed Mustafa, who wrote My Body is My Own Business, asserts that wearing the hijab offers her freedom. On the other hand, Catherine Meckes, the author of Wearing a Uniform of Oppression, objects that wearing the hijab is like [be] an animal in a cage (Catherine Meckes 91). Personally, I am in favor of the former view. There are two reasons to support my opinion: earing the hijab represents Muslim womens sense of identity and rights. Convincing arguments can be made that Muslim women express their sense of identity by wearing the hijab. First of all, wearing the hijab stands for their own identity. Muslim women have been unrealistically stereotyped as victims who groan under the sexual oppression, even Catherine Meckes said that The result of such sexual tampering was severe punishment for the perpetrator-and also for women, having lost her value with her virtue, was cast out or killed, regardless of her innocence (Catherine Meckes 91), but they still stick to their style of dress. We will write a custom essay sample on Why Muslim Women Wear Hijab or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is hijab that can represent themselves who trust in God and are able to control their bodies. Consequently, Muslim women acknowledge themselves as respectable women but not violable by wearing the hijab. Moreover, Muslim womens sense of identification with their ethnic culture also can be revealed by wearing the hijab. Those women believe in God and obey the Korans instructions. The Koran expects Muslims, including men and women, to dress modestly, and has made it an obligation in Muslims minds. Obviously, the term hijab encompasses not only a head cover for Muslim women but also a symbol of piety of their ethnic culture. Therefore, wearing the hijab represents their sense of approval of Muslim culture as well. Lastly, there is no doubt that Muslim womens attitude on insisting wearing the hijab is not merely due to their esteem of their own traditional culture, but also reflects their lack of sense of identification with the Western worlds mainstream culture. Nevertheless they live there. Nowadays in the Western world, there has been a tacit rule that peoples worth should be proportional to their attractiveness, women have to feel compelled to pursue abstract notions of beauty, (Naheed Mustafa 125). Evidently under such a background, Muslim women would rather choose to wear hijab soundlessly than be subject to and dependent on Western main-stream culture. In other words, those womens silent opposition accurately demonstrates their confrontational stances towards western main-stream culture which objectifies women. However, it is unmistakable that Muslim womens sense of identity plays a pivotal role in wearing the hijab. Another reason why Muslim women should wear hijab is that those women have undisputed rights to determine what they wear or what they follow. To begin with, it is apparent that Muslim women prefer to cover their heads, necks and throats while numerous women these days expose their bodies or act out in order to attract public attention. However, oddly enough, Western society constantly describes women who dress modestly, wear the hijab, as to be oppressed, backward, submissive, degraded, but it constantly is generous and lays on the praise with a trowel when women who models media stars or magazines Cover girls latest style of dressing. In other words, we can find a fact that Whether its women who refuse to wear makeup or to shave their legs or to expose their bodies, society, both men and women, have trouble dealing with them (Naheed Mustafa 125). No wonder that a double standard is not hard to be figured out in those western countries. However, Western is not qualified enough to make the beauty standard exclusively and determine what Muslim women should wear. Therefore, Muslim women are also capable of defining their own beauty and then having every right to decide what they wear. Furthermore, the West has no right to prevent Muslim women from following what they want as well as wearing what they want. Specifically, according to the news, hijab has been banned in France or the other European countries shared places and schools. It is Muslim women who faithfully have the right to follow Muslim culture and the Korans instruction regarding appearance by wearing hijab, especially in cases where Western society allows people have rights to follow Western culture and media or magazines instructions of appearance. Consequently, wearing the hijab represents Muslim womens rights that permit them to decide on what they wear as well as what they follow.

Career Development Plan Essay Sample

Career Development Plan Essay SampleThe purpose of an assignment or the career development plan is to use creative writing to compose a short essay on a particular topic. The career development plan essay should include three main points and three supporting ones, as well as a conclusion.You should make sure that you can compose a career development plan that includes all three points, and also all three supporting ones. You should remember that career development plans are not just for career advisors, but also for career seekers. It will be used by both parties in order to better understand the needs of their respective industries.Focus on the reader's attention. The purpose of this career development plan essay sample is to present your thoughts, but not to impose your thoughts on the reader. It should be able to capture the reader's attention so that they are easily able to keep reading.A career development plan for someone who has the entrepreneurial spirit can include points li ke 'the lifestyle one can enjoy by starting one's own business.' This will help others to have the motivation and interest to start their own business, even if they do not have the experience to do so. The idea is to inspire them to do so, and encourage them to actually make the plans and go ahead.A career development plan for someone who is involved in marketing can include points like 'how to work as a sales person to achieve success.' This will help them in marketing to various customers in order to increase their revenues. The focus here is to become successful at what they do and become the best in order to generate more income.A career development plan for someone who is involved in an industrial endeavor should include points like 'how to become a great mechanic.' Here the focus is on someone who is a master mechanic and at the same time passionate about that field. The author could talk about how it was necessary for him to learn different technologies in order to be a great mechanic.The goals of the writer should be clear and should provide a full description of the topic in order to capture the attention of the reader. Some examples of topics would be 'describing the causes of the worldwide food crisis,' 'dealing with the problems of the car industry in order to provide employment for those who are losing their jobs'how to start a small business.'Writing a career development plan is easy when you have the right tips and techniques. The key is to focus on the subject matter and avoid coming up with long and rambling sentences.

How to Write Best Illustrative Essays For College Level

How to Write Best Illustrative Essays For College Level Illustrative Essays For College Level Any focused student would have to handle an illustration essay that appears like an art and a design. Does an illustration essay help in composing visual pictures in our books? Oh, no. However, the name sounds as if that is what the students should be doing. Some tutors refer these kinds of essays as example essays since they consider them giving an insight to readers through their detailed process on a given situation and provide more information on something. Some teachers would prefer calling them descriptive kind of essays. You might be in a dilemma on which side to follow. If this happens to you ensure your tutor clarifies to you about his/her expectations in the provided assignment. Because these types of essays dont require a thesis statement, some expert assumes they are the easiest to write. To confirm this, let students show their understanding of a given idea. However, once you go through our detailed guide on the descriptive essay, you will be in a position to get a passing mark or even higher grade. What is Meant by Illustration Essay? The descriptive essays refer to the kind of essays that will give readers knowledge on an existing situation. Sometimes it may apply to current work by scholars. Occasionally, these kinds of work seek to provide an explanation, illumination, and evidence aimed at clearing the path on a series of processes, concept, and phenomenon. For instance, the question on: What does a doctor do? Could be responded using a descriptive kind of writing. This essay would cover all the description job and details of the doctor. All of these are essential information. As seen above descriptive would be very simple. On the other hand, you might be faced with a situation where you are expected to discuss the issue of racial discrimination. In support of the viewpoint that in promotions, non-whites are rarely given promotions and their payment is way less compared to their counterparts? Write this essay using reputable sources. This is another example of an illustrative essay that seems simple, but it is complex in a way. First, you are not asked to write any thesis statement. Any acceptable essay needs to describe as well as discuss the times and life of doctors. But to have an influential essay, you need to explain in detail the duties and goals of doctors following a provided thesis statement in your introduction. In your academic life, you will notice that there are other common instances like your instructor provides you with a thesis statement and requires you to discuss or illustrate more about it. The first thing to do when given such an assignment is to single out what you are expected to do in the task. Whether you are to expand on the provided thesis statement or write your thesis, however, if you still find it difficult understanding illustrative essays, feel free to contact our experienced tutors and you will get more than help. Outline for Illustrative Essay Some students will treat an illustrative essay so simple that they will even omit writing an outline. While writing a piece, an overview is a must regardless of its complexity. In most college assignments, you will be expected to explain or describe a given phenomenon or situation. So you need to have well-organized points before you begin writing. So you should write a good outline. However, you will not have to construct such a complex framework that will be a challenge for you. Most of the frameworks you will come across are more than just glorified points noted down. Example of Outline Hook: Statistics, exciting story, fact, or anecdote in your chosen topic. Introduce your topic. Explain the significance of exploring your topic further would be essential. Thesis statement. The first paragraph in the body: give a full illustration of your topic. In your second body paragraph: Give another significant factor explanation on your topic. Third paragraph: provide your readers with nuances and detailed information on your topic to help in harmonizing all your ideas. Conclusion: While concluding your essay, remember to restate your thesis statement but this time using a new version of the language. Mention in a laze some of your basic points you have discussed throughout your essay avoiding repetition of vocabulary. For your conclusion to be meaningful, ensure you have connected it to the more significant issue in society. Example of Illustration Essay If you ask any average citizen in the United States especially from New York on their opinion of gun control, they will suggest having strict gun control laws. However, if you ask an average citizen from Texas a similar question, you will be given an exact opposite answer. Gun control and usage have been an issue of concern in the United States for a lengthy period. Supporters and opposers of gun control have sharp points on why they support their stand on the matter. People have different opinions on whether guns in the United States keep them safe or not. One fact for sure is that gun control was once part of American society. If we take the city of New York, for instance, shooting cases in high school was common before 1969 when students used to bring guns with them to school and would turn them over either to their teacher or coach. This was just to keep teachers off their way whenever they wanted to do something. In the early days, young children would pick up their guns after school to go for a gun shooting practice peacefully without causing any confusion. Today, if a high school student brings a gun to school, there will be confusion and panic. One would wonder how things have from a peaceful society where young children would peacefully practice with firearms without posing a danger to anyone to a terror society where shootings have turned out to be the order of the day. The shift in society would be traced back to the media. The rise of video, film, and television has impacted the mental programming of both children and adults to that of violent citizens. This paper will show you how media violence has evolved and intensified over time and changed the perspective of youths on guns. Copious research shows that the relationship between exposure of citizens to violent media and violent society is directly proportional. The study further indicates that the highest risk of violence is the existence of violent electronic games that are popular in the current century. Also, Real aggressive emotions and media-stimulated experiences that are associated with the intention of revenge are significant factors of violence in both schools and violent. From the study, it was clear that the more we expose our children to violent movies like horror in their childhood times and the more they play violent electronic games, they will be more violent and uncontrollable as early as 14 years old. This study provides detailed information that shows how exposure of children to violent media during their sensitive times, when their brain is still under development would determine how they will handle stress and threats in their adulthood. Children who are constantly exposed to violent media as an acceptable means of solving conflict will have the message remain in their brain forever. That is why we find many children who are exposed to the media frequently being delinquency. It is like the constant view of violent films implant in their brain a new form of instruction that guides them throughout their life. Teenagers between 1940 and 1950s who were mostly in gun clubs in New York were never exposed to these kinds of violent films. That is why most of them were kind, non-violent and had learned better ways of solving issues when confronted with stressful situations. With them, they could only watch movies like ‘I Love Lucy and Leave it to Beaver. The two famous films of their time had no violence in them and nurtured a peaceful nation that was void of shootings. Go through all our essay examples and in any case you are stuck, ensure you have contacted our support team for assistance. Professionals have suggested that there is such a great connection between hostile behavior and violence in the media shown by youths. As a result, one could comfortably say that watching violent films in the press is the beginning of violent behavior in individuals. According to scholarly studies, exposure to violent whether online or offline is substantially associated with increased chances of violent acts shown by the youths today. Some teens even confirmed that most sites they come across have a lot of content showing people engaged in real violence. This research further shows that any form of violent whether online or offline or sometimes through video games that most youths enjoy playing would show signs of impressionable individuals. This might be simple to most of you, but the underlying reason why violent never existed in the 1950s was that some things like Purge franchise never lived. Sources that existed did not show the horrific violent like they are suffocating the current century. In the contemporary world, people who seek justice commit horrible acts like murder to those surrounding them. Unlike adults who can process and distinguish these kinds of media, youths would not do the same and would only implement what they see. They rarely differentiate between fantasy and reality in violent films. The real consequences of violent never appear to them as a crucial role to play. They seem not to have learned a lesson regarding the results of violent to them and the whole society. In the early films that were shown in the me dia, there was nothing like legal shooting; hence it was rare to find classmates shooting each other. They had nothing to trigger their mind to do such unacceptable actions in a society like taking the lives of others. In our community, potent stimulators are almost everywhere and difficult to avoid because of the way they present themselves to us. As a result, we have many cases of shooting to account for that is mainly from our youths. Another interesting study looked at the consequences of the media to the subjects from a biophysical approach. Researchers identified a particular group of individuals who had either aggressive or non-aggressive behaviors. After finding them, they then showed them violent media for a consecutive period of two years. A notable reaction was seen from biological responses was pinpointed when they were deliberately told to consume violent media. The energetic group recorded less brain activity compared to non-aggressive groups. This was observed mainly in the orbitofrontal cortex. This is a region in the human body that is responsible for all past studies and their related emotional decisions making and self-control. On the other hand, the aggressive group appeared to be more determined and inspired than when they had not watched the media. They were even nervous and less upset. This is quite funny as the aggressive group saw the violent film as something soothing and acknowledging their actions. The kind of violence that was shown to them appeared like something they are used to and liked most in their life. The movie energized them to do their aggressive actions more in the future knowing that they are right when doing so. This was a shocking discovery that showed there was a real problem when we promote violent media to the citizens and presenting it as a legitimate kind of behavior. This is because there are some people out there in the world who naturally have aggressive impulses and it will be dangerous trying to stimulate them. This will be like keeping a breed of hardcore criminals with the intention of terrorizing citizens in the future. Similarly, the study conclusion is worrying as it showed that aggression is a type of personality that develops in the nervous system as the child grows. As the child grows his behavior pattern becomes more solidified even at the adult stage when they are thought of personality. This might be the basis of existing distinct characteristics between aggressive and non-aggressive individuals and the role media plays towards motivating them to do specific actions. The summary of this study shows that media can motivate energetic people to behave aggressively. This is extremely dangerous, and the media should be cautious about it. In summary, we would say that the anger for gun control is most of the time misplaced. Instead of getting hungry for a tool that the youths use during their stressful moment, the focus should be directed towards the source of their action. There is a need to understand what triggers them to act aggressively. Throughout the paper, we have tried to demonstrate that the media is capable of influencing the youth negatively. It has the ability to teach and program them through all ugliness they see in the media that is meant to show them how to deal with frustration, depression, or anxiety. Therefore, we need to come up with alternative sources of entertainment for our children. Violence has always remained a derivative and predictable aspect resulting from the media. Thus, the need to be more vigilant on the type of content our children watches. Giving our children all the freedom of even watching violent media is a way of preparing them for antisocial behaviors soon. It will take combin ed effort to impact a reasonable change in all programmed content availed for the public for viewing. An illustrative essay will help you to present a general aspect of a given topic or situation with the use of details, interpretation, and facts. That is why most tutors prefer giving this kind of written assignments. As you write, provide enough examples in your assignment. This essay enables readers to understand the reason behind the existence of an individual situation or things. Successful illustration essay should leave readers with a deeper understanding of the subject giving them a detailed sense of clarity. Our experienced tutors have done a myriad of these essays and are fully aware of what instructors look for when they give out these assignments. In case you need help writing your piece, we have more than enough qualified writers ready to help you complete your work and get that grade you deserve.

Birth Control Essay Example for Free (#2)

Birth Control Essay Birth control is a way or method used to prevent pregnancy. There are different kinds of methods of birth control that can be used by man and woman. All of these methods have positive effects or sides. The pros of birth control are the following: (1) lessen the possibility of sexually transmitted diseases (STDs) (â€Å"Pros and Cons of Different Contraceptive Methods â€Å"); (2) it is helpful in preventing pregnancy, but the degree of the effectiveness of the birth control method depends on the type of method that is being used by the couple (â€Å"Pros and Cons of Different Contraceptive Methods â€Å"); (3) allows active participation of men in the prevention of pregnancy (when using condom or withdrawal method) (â€Å"Pros and Cons of Different Contraceptive Methods â€Å"); (4) it helps regulate the menstrual cycle of a woman; (5) it lessens the pain and difficulty of having a menstruation (â€Å"Pros and Cons of Different Contraceptive Methods â€Å"); (6) prevents or lessen the possibility of having uterine and ovarian cancer, anemia, ovarian cyst and pelvic inflammatory disease (â€Å"Pros and Cons of Different Contraceptive Methods â€Å"). There are also some other pros of birth control method but it depends on the method that the couple is using (â€Å"Birth Control Pill Faq: Benefits, Risks and Choices†). There are many types of birth control. The following are the types of birth control that is being used: (a) male condoms which are also called as barrier because it blocks the sperm cells from getting near or into the egg cells; (b) oral contraceptives or birth control pills prevent the ovary from releasing eggs; (c) female condom is also called as a barrier because it prevents or blocks the sperm cells from reaching the egg cells; (d) Depo-Provera hormonal injections is a type of birth control that uses hormone progestin. Continuous injection of this for more than two years has an adverse effect on woman; (e) spermicides; (f) contraceptive sponges is also a barrier type of birth control. Although using this type of birth control would still have a risk of having a toxic syndrome. Woman that are very sensitive to spermicide nonoxynol-9 are not encourage to use this type of method; (g) diaphragm and cervical caps also blocks the sperm cells going inside the cervix. This type of method needs the assistance of the doctor for proper usage and fitting of the cervical cap or diaphragm; (h) intra – uterine devices is used and placed inside the uterus to prevent the sperm cells from entering it and reaching the egg cells; (i) surgical sterilization or tubal ligation is a permanent birth control that needs a surgical process; (j) periodic abstinence or natural family planning. In this type of birth control, the woman should have the knowledge about the fertility process so that this method would be successful (â€Å"Birth Control Methods â€Å"). There are some mild health risks related to the use of birth control methods. But there is also one severe health risk when using birth control method such as pills for a longer period of time like cardiovascular diseases such as heart failure, cardiovascular accident or stroke, high blood pressure and other cardio related diseases (â€Å"Birth Control Methods†). Both man and woman are responsible in birth control planning. They have an active participation in the birth control method. Although their physician would prescribe a pill or appropriate birth control method, still the couple would be responsible to the possible outcome of that method. They are the one who can observe to the negative or positive effect of that particular method. When a serious or life threatening situation or death happens, the couple is more reliable than their physician. In choosing birth control method, couples or person that is going to use it must consider if (1) it will affect your health like if they have history of breast cancer, have high blood pressure, has low density of the bone, diabetes, sexually transmitted disease (STD), and heart disease; (2) those possible side effects of the method; (3) frequency of having sexual intercourse; (4) the benefits that the method can give; (5) the quality of that certain drug or method in birth control; and (6) the possible outcome if ever the couple decided to have a child (â€Å"Birth Control Guide†). Shop Lifting Shop lifting is very common especially on malls and convenient stores. People shop lift because they need that particular thing or that they can’t afford to buy the things they wanted to (â€Å"Teenagers Shop Lifting†). Some shop lifters that has the money to buy things thinks that shop lifting gives them the adrenalin rush or thrill that cannot be caught, they think that what they have stolen is not important and they also think that they are not stealing because the owner or the store can afford to buy that again or the store is insured (â€Å"Teenagers Shop Lifting†). In some cases, people shop lifts especially students because of peer pressure. Shop lifters always carry a small bag or large jacket with a large pocket or umbrella (â€Å"Preventing Shoplifting†). Those things can be use to shop lift. Store management or staff should also be aware and alarm when a person puts down their bag because they may place the thing they get simply by dropping it into the bag (â€Å"Preventing Shoplifting†). There are also times that shop lifters are into a group (â€Å"Preventing Shoplifting†). Some of them will distract the attention of the staff while the others do the crime. Shop lifters can be seen mostly in malls that are crowded and convenient stores. The similarities of these two places are that they have a big space and do not have enough staff that would assist and guard the clients or buyers. Those shop lifters know that in places were there’s enough employee to assist and guard them, they won’t be able to the deed because there’s a big chance of getting caught while in malls and convenient store, they can easily place the things they get and hide it in their bags or clothes without being notice by the employees. Shop lifting is a crime that can be categorize as light. In some states, the fine depends on the amount that the shop lifter stolen while the jail time depends on the repetition of the incident (Zukowski). The penalty or fine ranges from 40 to 1000 dollars and the jail time is only 30 days up to 6 months (Zukowski). The society and justice system give the offenders a second chance to correct their action. If they are going to repeat their action, they will be punished again with a higher penalty and possible longer jail time. Compiling an Annotated Bibliography ? â€Å"Birth Control Guide† Ed. US Department of Health and Human Services: FDA Consumer Magazine, 2003. This article focuses on different approved birth control methods. It also provides information about the different types of birth control method and also the severe health risk that may be obtain from the prolonged use of contraceptive pills. ? â€Å"Birth Control Methods†. 2005. Planned Parenthood of Connecticut. June 27 2007. http://www. ppct. org/medical/services/bc_method. shtml. This article talks about different birth control methods. It also provides knowledge about pros and cons of different types of birth control method especially tubal sterilization. ? â€Å"Birth Control Methods† Ed. Us Department of Health and Human Services: National Women’s Health Information Center, 2005. This article provides birth control methods that can be use. It also provides knowledge on what they should take into consider when choosing a birth control method. ? â€Å"Teenage Shop Lifting†. 2006. Indian child. com June 26 2007. http://www. indianchild. com/parenting/teenagers/teenagers_shop_lifting. htm. The article provides the reasons why teenagers try to steal and ways to handle and persuade them. ? â€Å"Birth Control†. 2007. Cool Nurse. June 25 2007. http://www. coolnurse. com/birthcontrol. htm. The article tackles about having safe sex with the use of birth control methods. This provides idea or knowledge about the effectives of each method and the reasons why it is not recommended for teenagers. ? â€Å"Preventing Shoplifting. † Namibian Police 2007. The Namibian Police Force carries out their duty by informing the public of the different crimes and ways how to handle that situation. They encourage the public to have an active participation in fighting the crime to maintain the peace and order in their place. ? â€Å"Birth Control Pill Faq: Benefits, Risks and Choices†. 2007. Mayo Foundation for Medical Education and Research. June 25 2007. . The staff focuses on the advantages and disadvantages of taking contraceptive pills. The staff also discusses other contributing factors that make birth control pills unsafe to use than any other birth control methods. Birth Control. (2016, Aug 09). We have essays on the following topics that may be of interest to you

INDIVIDUAL FASHION MARKETING PLAN Essay Example | Topics and Well Written Essays - 3000 words

INDIVIDUAL FASHION MARKETING PLAN - Essay Example ‘Valentino For All’, the planned brand extension based on diffusion strategy will endeavour to sell luxury products especially female related garments to young consumer segment i.e. teenage girls. The brand extension strategy would make use of social app to communicate with the target consumers and to create greater awareness. The target retail outlets featuring greater share of Valentino brand will enable the company to make its presence within the target masses. Besides, the brand extension will enable Valentino to make its presence more prominent in the competitive market. The prime intention of this report will be towards performing the deep evaluation of a luxury fashionable brand named as ‘Valentino SpA’. This brand has been into fashion business since long and is basically of Italian origin. Since being an Italian fashion brand, all its apparel and fashion products reflect the styling trend and the traditional craftsmanship of Italy. A majority of the products manufactured by this brand belongs to a niche section and are high priced as well (Valentino SpA, 2014). The brand was established by Valentino Garavani in 1960 in Rome, Italy. Since then, the brand has been considerably successful in gaining significant amount of preferences from both male and female customers who like the precision and the styling factor associated with assorted offerings such as clothing, footwear, perfumes, glasses, accessories along with watches. The brand adds a combination of certain important factors which contribute to its success factor. It is a popular brand due to ensuring the offering of a diversified portfolio of products for men and women encompassing clothing, footwear as well as accessories (Valentino SpA, 2014).In the current scenario, the brand has attained significant amount of development under the effective supervision of their Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli. These creative